Just out of three days of running press and customer workshops with Australian skincare brand Aesop, in their Covent Garden store.
The new global campaign – Aesop Pleasure and Purpose, is looking at the dual use of aroma – they are first to say that when including a material in any of their products, efficacy, not aroma, is their prime concern. So in this session we were experiencing neat essential oils and understanding that interesting space between our interpretation of the fragrance and the pleasure we take therein (or not in the case of some of the materials!), together with their effect on the face, body or hair.
I couldn’t take any pics during the sessions as I was a bit tied up with too much gesticulating and handing our scent strips, but here are some shots of the space just before. Three days whizzed by, possibly because their shops smell so lovely and are nice and cooling!
You can find out more about Pleasure and Purpose on Aesop’s website.Read More