Dear Diary…

March 29, 2011

Much fun was had at this month’s Smells Like Teen Spirit Event, which was a trip down the memory lane in which we used retro-favourite perfumes like CK1 and White Musk to think about the teen as a cultural phenomenon. Check out these teen diaries, fictional I might add, ahem, which were penned by our [...]

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Smells Like Teen Spirit

March 9, 2011

Our next Scratch+Sniff event is going to be a nostalgia-fest where we take a little time machine back to our teenage years to relive the scents, or rather bodysprays, we wore back then. Aside from the juice itself, I spent much of my early adolescence desperate for one of those necklaces that’s ALSO a perfume [...]

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Setting a Scent-Scene: tiger hunt in Bengal

February 2, 2011

Thought you might enjoy this little clip from Scratch+Sniff’s last event, a Scented Journey Around the World. In this event we were delving into the links between perfume and place, which included a very fun game (with the potential to be rather aggressive, if you held your opinions dear) where you’d be presented with a [...]

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Guided Scent Meditation: be transported by perfume

January 9, 2011

Welcome to Scratch+Sniff’s first olfactory experience by audio. For those who’ve been along to one of our events in London, you’ll know that Scratch+Sniff is all about placing our sense of smell at centre stage, and embarking on creative, historic and literary journeys, all through perfume. This is the first time we’ve produced content for [...]

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The Perfume Swap-Shop Extravaganza

January 3, 2011

Were you given a perfume or aftershave for Christmas that you despise? Perhaps it evokes David Hasslehoff on a bad day….  Or even worse, did you drop EXTREMELY heavy hints to a loved one about how much you’d love that bottle of Eau De Moi, only to tire of it on Boxing Day as the [...]

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The Art of Advertising

December 7, 2010

Just discovered an eye-opening post from a blogger called My Perfume Life, who has gone through UK Vogue’s December 2010 edition to find all the perfume ads. Guess what, there are 20 of them in one magazine. No guesses why: this is the most important time of year for perfume sales, and it’s all about [...]

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The Scent Questionnaire: as answered by Mary Poppins

November 30, 2010

An absolutely wonderful questionnaire has been doing the rounds on the internet, which invites you to have a think about the relationship you hold with smell: from childhood memories, to the cooking aromas you love, or favourite sensory literature. It’s been created by Michelle Krell Kydd, the editor of Glass Petal Smoke. This frankly, is [...]

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Perfume as Haikus

November 26, 2010

What happens when you evoke a perfume into a haiku….well now’s your chance to find out, as Scratch+Sniff presents the following presentation. If you can’t see it on the blog, head to this link. Enjoy! Scratch+sniff haiku challenge View more presentations from Odette Toilette.

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Perfume: Portal to the Past

October 15, 2010

This week Scratch+Sniff headed to a Day Centre in East London to run a workshop for a group of older women suffering from dementia. We’re interested in the role of scent in education and community projects, so this was an unmissable opportunity. Reminiscence therapy is increasingly used in dementia treatment, as sufferers often remember more [...]

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