The other week, attendees and I had too much fun with a bottle of Justin Bieber perfume, shaped like a cocktail shaker (or an elaborate dildo).
The event was Cheap Smells, Expensive Thrills, hosted in the retro-fantastic apartment at London’s Hoxton Hotel.
Our premise was to take a completely impartial (no judgement here) tour through the history of sleb perfumes, starting with 19th century tributes to fictional heroines, like Bourjois’ Manon Lescaut, moving through to early Hollywood endorsements, and then first ever official Celebrity Perfume, which was not Elizabeth Taylor White Diamonds, but in fact, seems to have been Cher’s Uninhibited from the late 1980s. Or Gloria Vanderbilt’s if you count socialites as valid entrants.
Conducting blind smell tests on a few modern releases, some in the party were very pleased to adore One Moment (or is is This Moment, That Moment, Our Moment?) from One Direction, thinking it to be more like £60 than it’s steal of a price at £25.00.
Later on, fuelled by Blue Lagoons, we had a go at creating our own celebrity scents, and were admiring and terrified of one duo’s submission: Eau de Hillary Clinton. Maybe if she does stand for president, we can buy it and channel the power.